About IAITI
Bringing together the global academic and industry community to advance immersive technology.
Our Mission
The International Association of Immersive Technology Innovation (IAITI) is an international organisation that brings together the academic community and industry to discuss the latest developments in immersive technology and potential interdisciplinary collaborations.
IAITI attracts scholars and industry practitioners from around the globe and aspires to act as a facilitator for the advancement and understanding of immersive technologies, encouraging its members and beyond to present, discuss, collaborate, and strive for excellence.
Through our annual XR-Metaverse Conference and Special Interest Groups, IAITI creates pathways for meaningful collaboration across AR, VR, XR, and the Metaverse.
IAITI is headquartered in London and was founded in 2020. Our first conference was held in Manchester in 2015, and the annual XR-Metaverse Conference has since been hosted across Europe, the Americas, and Asia.
Leadership
Prof. Timothy Jung
President / Conference Chair
Manchester Metropolitan University, UK
t.jung@mmu.ac.uk
Prof. M. Claudia tom Dieck
Vice President Conferences
Manchester Metropolitan University, UK
c.tom-dieck@mmu.ac.uk
Prof. Danny Dai-In Han
Vice President Strategy
Zuyd University of Applied Sciences, Netherlands
danny.han@zuyd.nl
Prof. Philipp Rauschnabel
Director of Marketing and Partnerships
Universität der Bundeswehr München, Germany
philipp.rauschnabel@unibw.de
Conference History
The International XR-Metaverse Conference has been held annually since 2015, bringing together researchers and industry practitioners from around the world.
| Edition | Year | Location | Status |
|---|---|---|---|
| 1st | 2015 | Manchester, UK | Completed |
| 2nd | 2016 | Manchester, UK | Completed |
| 3rd | 2017 | Manchester, UK | Completed |
| 4th | 2018 | Manchester, UK | Completed |
| 5th | 2019 | Munich, Germany | Completed |
| 6th | 2020 | Online | Completed |
| 7th | 2022 | Lisbon, Portugal | Completed |
| 8th | 2023 | Las Vegas, USA | Completed |
| 9th | 2024 | Busan, South Korea | Completed |
| 10th | 2025 | Maastricht, Netherlands | Completed |
| 11th | 2026 | Tallinn, Estonia | Completed |
| 12th | 2027 | Seoul, South Korea | Upcoming |
Focus Areas
Augmented Reality (AR)
Overlaying digital content onto the real world to enhance human perception and interaction.
Virtual Reality (VR)
Fully immersive digital environments for training, entertainment, healthcare, and research.
Extended Reality (XR)
The convergence of AR, VR, and mixed reality technologies enabling new forms of presence.
The Metaverse
Persistent, shared virtual worlds powered by immersive technology and social interaction.
AI-Enabled Virtual Worlds
Leveraging artificial intelligence to create dynamic, responsive, and intelligent XR experiences.
Interdisciplinary Research
Connecting healthcare, education, law, retail, and more through immersive technology.
Special Interest Groups
IAITI has established Special Interest Groups (SIGs) across multiple disciplines to foster collaboration. Individuals and organisations with similar interest areas are encouraged to share ideas and collaborate.
Become a Member
Join IAITI and be part of the global immersive technology community.
Membership sign-up coming soon